2022 Programme Line-up Media Factsheet

2022 Programme Line-up Media Factsheet - Singapore Chinese Cultural Centre

2022 Programme Line-up Media Factsheet

Media Factsheet

 

2022 Programme Line-up

2022 marks Singapore Chinese Cultural Centre’s (SCCC) 5th anniversary. Opened by our Patron, Prime Minister Lee Hsien Loong on 19 May 2017, our Centre aims to present diverse aspects of Chinese Singaporean culture and inspire Singaporeans to appreciate and embrace our distinctive identity. To celebrate this milestone, SCCC has planned a year-long celebration. Ranging from an interactive website to a concert with some of our biggest local music artistes, there will be something for everyone.

Festive Fever microsite

Festive Fever is a one-stop platform to help Singaporeans with the dos and don’ts of Chinese New Year. The all-in-one microsite provides information on different aspects of Chinese New Year, such as:

  • Yusheng guide
  • Festive greetings in Mandarin and dialects
  • Conversation starters for different generations
  • Family tree
  • Taboos
  • Origin stories
  • Activities to do at home and outside during Chinese New Year, including those by SCCC
  • Snack guide
  • Quizzes
  • Chinese New Year songs playlist

Please visit the microsite at festivefever.singaporeccc.org.sg/chinese-new-year.

 

SCCC CNY Red Packet 2022: Roar into the new year with 5 blessings

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Photo: CNY Red Packet 2022: Roar into the new year with 5 blessings

 

In celebration of Chinese New Year, 76-year-old calligraphy master Yong Cheong Thye and 28-year-old illustrator Toby Tan (Tobyato) collaborated on a set of unique red packet designs. Featuring digitally-stencilled tigers interacting with the fu (福) greeting written in five different calligraphy scripts, these designs showcase the evolution of culture, and represent the fusion of traditional and modern art forms.

SCCC visitors may redeem a free set of red packets from the reception at the Singapore Chinese Cultural Centre Level 1 till 15 February 2022, while stocks last. Each set comprises all five designs.

 

One of Us, All of Us Exhibition

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Photo: One of Us, All of Us exhibition

 

Based on the One of Us video series, this exhibition provides insights into our local Chinese dialect cultures. Visitors will discover individuals who are making waves in dialect culture through stories, videos, and artefacts in this special exhibition. From a young adult who has been performing Teochew opera since she was three to an ang ku kueh brand giving a new spin to the traditional snack, every story brings a new perspective to our dialect cultures. This free exhibition will be held at the Singapore Chinese Cultural Centre’s Ho Bee Concourse, Level 1 till 31 March 2022.

 

Life is Sweet: Ang Ku Kueh Girl Exhibition

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Photo: One of the works on display at Life is Sweet: Ang Ku Kueh Girl exhibition. All works on display have been updated especially for the exhibition.

 

Life is Sweet: Ang Ku Kueh Girl captures the adorable antics and adventures of Ang Ku Kueh Girl. Through a series of illustrations written and created by Wang Shijia, this exhibition showcases Ang Ku Kueh Girl discovering the true source of happiness and beauty through everyday events in her daily life. The free exhibition will be held at the Singapore Chinese Cultural Centre’s Level 9 and 10 Foyer till 30 June 2022.

 

SCCC x Ang Ku Kueh Girl and Friends Sticker Pack

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Photo: SCCC x Ang Ku Kueh Girl and Friends sticker pack collaboration

 

SCCC offers a set of collectibles every Chinese New Year for its partners and the public. To make Chinese New Year greetings more accessible to a wider audience, SCCC has collaborated with Ang Ku Kueh Girl and Friends to release a WhatsApp and Telegram sticker pack. Fun and festive, this unique pack provides a refreshing way for people to send greetings to their loved ones. The pack consists of 10 bilingual stickers, and can be downloaded for free at these various links:

Google Play Store: https://play.google.com/store/apps/details?id=com.akkg.stickerapp

App Store: https://apps.apple.com/sg/app/id1522898209

Telegram: https://t.me/addstickers/CNY_SCCC_AngKuKuehGirl_Animated

Find out how to download these stickers here.

 

Ways of Being video series

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Photo: Ways of Being

 

Ways of Being highlights ten values cherished by many Chinese Singaporeans. This heartwarming video series reflects upon values ever-present in Singaporeans’ daily lives. Each episode will be released monthly from February to November, with a total of five episodes in English and Mandarin each.

 

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