Screen capture of a scene from the video by SCCC, Chinese Opera Studio and Singapore Police Force

SINGAPORE, 21 November 2024 – Have you ever come across public service messages delivered through traditional Chinese opera in a light-hearted manner? Guided by the aforementioned concept, SCCC partnered five local Chinese opera troupes and public sector agencies to produce a total of five short video clips as part of its promotional campaign for its upcoming Chinese Opera Festival 2025. 

The first of the above mentioned five short video clips will be launched on 21 November 2024, 10am on SCCC’s social media platforms such as Facebook, Instagram, TikTok, YouTube, LinkedIn, WeChat and Xiaohongshu. The video clip is a collaboration between SCCC, Singapore Police Force and Chinese Opera Studio and will focus on how to combat scams.

All five video clips will feature excerpts adapted from existing Chinese opera scripts with a twist – each clip will lead up to and end with a public service message that SCCC co-curated with participating public sector agencies. These video clips will be around one minute long each and feature the five opera troupes performing in their respective dialects. SCCC will be releasing each video clip on a monthly basis (i.e. November 2024 to March 2025) on its social media platforms. 

According to Alvin Tan, CEO/SCCC: “Through these videos, we hope to showcase our local Chinese opera troupes and to convey public service messages in a light-hearted manner, and in doing so, we hope to assist these troupes in reaching out to new markets and audiences, and to amplify the reach and impact of the featured public services messages.”

Mr Lim Chor Khiang, President of Chinese Opera Studio said: “We participated in SCCC’s video project because we believe that it will not only showcase the artform and practitioners of local Chinese opera in a different light, but we also believe in and want to play a part in SCCC’s goal of leveraging traditional art forms to do good for the wider public.”

Mr James Loo Teck Ming, President of Tian Yun Beijing Opera Society, said: “We hope that viewers will enjoy seeing Beijing opera performed in a modern and light-hearted context, and we hope that they will also like our performance enough to support our productions, especially for the upcoming Chinese Opera Festival in 2025.”

Senior Assistant Commissioner of Police, Devrajan Bala, Director of Scam Public Education Office, Singapore Police Force, said: “Singapore Police Force is heartened to continue their ongoing collaborations with SCCC. We hope that the video with the Chinese Opera Studio will help reach out to more members of the public, especially the Teochew community, to encourage them to be more aware of the latest scams and to equip them with the necessary knowledge to ‘ACT’ against scams.”

Mr Soh Ze Bin, Director, Wildlife Management & Outreach, National Parks Board added: “NParks adopts a science and community-based approach to pigeon management. We are happy to work with SCCC and Tang Renaissance on this joint video project which uses humour to remind the public that everyone has a part to play in managing the pigeon population in Singapore, such as by not feeding pigeons and discarding food waste properly.” 

For more information about the participating local Chinese opera troupes and public service agencies; and the public service messages featured in the videos, please refer to Annex A.