The Singapore Chinese Cultural Centre has grown over the years with the support from our partners and the public. Here's a look at some of our key milestones.
Spring Reception 2012
Photo credit: Singapore Federation of Chinese Clan Associations
The idea of setting up the Singapore Chinese Cultural Centre was proposed by Mr Chua Thian Poh, then-Chairman of the Singapore Federation of Chinese Clan Associations (SFCCA), and supported by Prime Minister Lee Hsien Loong.
The Centre was intended to:
A taskforce, chaired by Professor Eddie Kuo and supported by Mr Choo Thiam Siew, was set up to propose the future direction and functions of the Centre. A separate committee led by Mr Seow Choke Meng was set up to oversee the construction of the Centre.
A retreat was held with more than 40 representatives from various social organisations and arts and cultural groups to discuss the Centre’s strategy, positioning, and programming. The name “Singapore Chinese Cultural Centre” was decided then.
Incorporation of Singapore Chinese Cultural Centre by SFCCA.
Mr Chua Thian Poh was appointed the Chairman of the Singapore Chinese Cultural Centre.
Spring Reception 2012
Photo credit: Singapore Federation of Chinese Clan Associations
The idea of setting up the Singapore Chinese Cultural Centre was proposed by Mr Chua Thian Poh, then-Chairman of the Singapore Federation of Chinese Clan Associations (SFCCA), and supported by Prime Minister Lee Hsien Loong.
The Centre was intended to:
A taskforce, chaired by Professor Eddie Kuo and supported by Mr Choo Thiam Siew, was set up to propose the future direction and functions of the Centre. A separate committee led by Mr Seow Choke Meng was set up to oversee the construction of the Centre.
A retreat was held with more than 40 representatives from various social organisations and arts and cultural groups to discuss the Centre’s strategy, positioning, and programming. The name “Singapore Chinese Cultural Centre” was decided then.
Incorporation of Singapore Chinese Cultural Centre by SFCCA.
Mr Chua Thian Poh was appointed the Chairman of the Singapore Chinese Cultural Centre.
Mr Choo Thiam Siew, President of Nanyang Academy of Fine Arts (NAFA), was appointed as the Centre’s Chief Executive Officer. The Centre’s temporary office was located at SFCCA’s headquarters in Toa Payoh.
Ground-breaking Ceremony 2014
A ground-breaking ceremony, officiated by Prime Minister Lee Hsien Loong, was held to commence construction work. DP Architects was appointed to design the building. Read more.
Topping-out Ceremony 2016
A topping-out ceremony, officiated by Ms Grace Fu, Minister for Culture, Community and Youth, was held to celebrate the completion of the main structure. Read more.
Blooms of Vitality, Colours of Life Exhibition 2016
The Centre presented its inaugural cultural exhibition, Blooms of Vitality, Colours of Life, which showcased various elements of local Chinese culture across literature, arts, culture, festivals, food, home furnishing, and medicine. This is the first official event organised by Singapore Chinese Cultural Centre. Read more.
SCCC awarded BCA Green Mark Platinum Certification
The SCCC building was awarded the BCA Green Mark Platinum Certification. This reflects the Centre’s commitment to the environment through sustainable design and best practices in construction and operations.
Mr Choo Thiam Siew, President of Nanyang Academy of Fine Arts (NAFA), was appointed as the Centre’s Chief Executive Officer. The Centre’s temporary office was located at SFCCA’s headquarters in Toa Payoh.
Ground-breaking Ceremony 2014
A ground-breaking ceremony, officiated by Prime Minister Lee Hsien Loong, was held to commence construction work. DP Architects was appointed to design the building. Read more.
Topping-out Ceremony 2016
A topping-out ceremony, officiated by Ms Grace Fu, Minister for Culture, Community and Youth, was held to celebrate the completion of the main structure. Read more.
Blooms of Vitality, Colours of Life Exhibition 2016
The Centre presented its inaugural cultural exhibition, Blooms of Vitality, Colours of Life, which showcased various elements of local Chinese culture across literature, arts, culture, festivals, food, home furnishing, and medicine. This is the first official event organised by Singapore Chinese Cultural Centre. Read more.
SCCC awarded BCA Green Mark Platinum Certification
The SCCC building was awarded the BCA Green Mark Platinum Certification. This reflects the Centre’s commitment to the environment through sustainable design and best practices in construction and operations.
Opening Ceremony 2017
The opening of Singapore Chinese Cultural Centre was officiated by Prime Minister Lee Hsien Loong. The building’s construction cost was primarily funded by the government, and more than $29 million was raised from clan associations, foundations, companies and individuals. The donation was topped up by another $15 million by the government’s Cultural Matching Fund.
Recipients of inaugural SCCCA, Mr Han Lao Da and Siong Leng Musical Association
The Centre launched its first cultural festival Cultural Extravaganza with Voyage, a specially commissioned multi-media musical by Royston Tan. As part of the festival, the Centre commissioned Singapore’s first-ever dialect film anthology 667, comprising five dialect short films by five young local filmmakers. The anthology was screened at the Busan International Film Festival in 2017. One of the short films Ke directed by Jun Chong, won the Best Asian Short at the 13th Sapporo Short Film Festival in 2018.
Two other signature events of Singapore Chinese Cultural Centre were launched along with Cultural Extravaganza 2017.
The Singapore Chinese Cultural Contribution Award (SCCCA) was set up to give recognition to individuals and organisations who made significant contributions to Chinese Singaporean culture. Mr Han Lao Da (Individual category) and Siong Leng Musical Association (Organisation category) were the recipients of the inaugural SCCCA.
Sing•浪 Concert 2017
Sing·浪 concert was a highlight and grand finale to Cultural Extravaganza. It boasted a line-up of Singaporean artistes, including xinyao icons and the next generation of rising stars.
TGIF Music Station
TGIF Music Station was launched in 2018. This is a series of Mandarin pop music performances featuring Singapore’s favourite performing artistes and rising stars. In February 2020, TGIF Music Station adopted a hybrid format and garnered 41,000 online viewership.
Mr Low Sze Wee, Director (Curatorial, Collections and Education) of the National Gallery Singapore was appointed as the Centre’s second Chief Executive Officer. Read more.
Arts Support Framework
The Arts Support Framework was launched to support the local arts and cultural sector with the Arts Housing Programme, Visual Arts Partnership, and Artspace@SCCC. The first three arts tenants in the Centre are Drum Feng, Nam Hwa Opera and TENG Ensemble. SCCC also signed Memorandum of Understanding with eight local visual arts organisations to provide venue support for their annual exhibitions.
Whispers from the Dragon’s Teeth Gate
In commemoration of Singapore’s Bicentennial, the Centre commissioned its first original dance-drama, Whispers from the Dragon’s Teeth Gate, produced by Dance Ensemble Singapore (DES Arts) in collaboration with Sri Warisan Som Said Performing Arts.
Diversity and Singapore Ethnic Chinese Communities International Conference
The Centre jointly organised its first Diversity and Singapore Ethnic Chinese Communities International Conference with the Department of Chinese Studies, National University of Singapore. It brought together over 2o Singaporean academics from local and overseas tertiary institutions to examine and discuss different aspects of the Singapore Chinese community. Read speech by SCCC’s CEO Mr Low Sze Wee.
Sing·浪 Concert at the National Stadium
To cater to a larger audience, the Sing·浪 Concert was held at an external venue for the first time. The event at the National Stadium drew a crowd of 5,000, and garnered 278,000 viewers during its delayed telecast on Mediacorp Channel 8.
First Fleet
Nine Years Theatre and Singapore Chinese Cultural Centre jointly presented First Fleet, an immersive theatre experience which placed the audience on stage with the performers. This is SCCC’s first production to win the Production of the Year award at The Straits Times Life Theatre Awards 2020.
Opening Ceremony 2017
The opening of Singapore Chinese Cultural Centre was officiated by Prime Minister Lee Hsien Loong. The building’s construction cost was primarily funded by the government, and more than $29 million was raised from clan associations, foundations, companies and individuals. The donation was topped up by another $15 million by the government’s Cultural Matching Fund.
Recipients of inaugural SCCCA, Mr Han Lao Da and Siong Leng Musical Association
The Centre launched its first cultural festival Cultural Extravaganza with Voyage, a specially commissioned multi-media musical by Royston Tan. As part of the festival, the Centre commissioned Singapore’s first-ever dialect film anthology 667, comprising five dialect short films by five young local filmmakers. The anthology was screened at the Busan International Film Festival in 2017. One of the short films Ke directed by Jun Chong, won the Best Asian Short at the 13th Sapporo Short Film Festival in 2018.
Two other signature events of Singapore Chinese Cultural Centre were launched along with Cultural Extravaganza 2017.
The Singapore Chinese Cultural Contribution Award (SCCCA) was set up to give recognition to individuals and organisations who made significant contributions to Chinese Singaporean culture. Mr Han Lao Da (Individual category) and Siong Leng Musical Association (Organisation category) were the recipients of the inaugural SCCCA.
Sing•浪 Concert 2017
Sing·浪 concert was a highlight and grand finale to Cultural Extravaganza. It boasted a line-up of Singaporean artistes, including xinyao icons and the next generation of rising stars.
TGIF Music Station
TGIF Music Station was launched in 2018. This is a series of Mandarin pop music performances featuring Singapore’s favourite performing artistes and rising stars. In February 2020, TGIF Music Station adopted a hybrid format and garnered 41,000 online viewership.
Mr Low Sze Wee, Director (Curatorial, Collections and Education) of the National Gallery Singapore was appointed as the Centre’s second Chief Executive Officer. Read more.
Arts Support Framework
The Arts Support Framework was launched to support the local arts and cultural sector with the Arts Housing Programme, Visual Arts Partnership, and Artspace@SCCC. The first three arts tenants in the Centre are Drum Feng, Nam Hwa Opera and TENG Ensemble. SCCC also signed Memorandum of Understanding with eight local visual arts organisations to provide venue support for their annual exhibitions.
Whispers from the Dragon’s Teeth Gate
In commemoration of Singapore’s Bicentennial, the Centre commissioned its first original dance-drama, Whispers from the Dragon’s Teeth Gate, produced by Dance Ensemble Singapore (DES Arts) in collaboration with Sri Warisan Som Said Performing Arts.
Diversity and Singapore Ethnic Chinese Communities International Conference
The Centre jointly organised its first Diversity and Singapore Ethnic Chinese Communities International Conference with the Department of Chinese Studies, National University of Singapore. It brought together over 2o Singaporean academics from local and overseas tertiary institutions to examine and discuss different aspects of the Singapore Chinese community. Read speech by SCCC’s CEO Mr Low Sze Wee.
Sing·浪 Concert at the National Stadium
To cater to a larger audience, the Sing·浪 Concert was held at an external venue for the first time. The event at the National Stadium drew a crowd of 5,000, and garnered 278,000 viewers during its delayed telecast on Mediacorp Channel 8.
First Fleet
Nine Years Theatre and Singapore Chinese Cultural Centre jointly presented First Fleet, an immersive theatre experience which placed the audience on stage with the performers. This is SCCC’s first production to win the Production of the Year award at The Straits Times Life Theatre Awards 2020.
The Centre launched its first youth cultural festival RE•MIX. A festival for youths by youths, RE•MIX brought together youths to experience Chinese culture through pop music, street dance, technology and more.
Opening of “SINGAPO人: Discovering Chinese Singaporean Culture”
The opening of the Centre’s exhibition SINGAPO人: Discovering Chinese Singaporean Culture was officiated by Prime Minister Lee Hsien Loong. The exhibition was supported generously by Kwan Im Thong Hood Cho (Temple).
“There are plenty of ingenuity in the exhibition. There is a surprise in every opened drawer, and the interpretation of ‘Chinese Singaporean’ is also unconventional. The answer to ‘What is Chinese Singaporean’ can be effortless, but the curator delved deep into the cultural reasons and angles such as culture, language, practices, dialect groups etc. to the formation of Chinese Singaporean, and did not simply explain it from the aspect of historical account. The exhibition is more than just exhibits, and uses interactive technology to capture attention.” – Excerpt from “张承尧:新加坡华人” on Zaobao.com.sg
Read more.
Kaki Says and Keeping Traditions Alive videos during Duanwu 2020
To engage online audiences, SCCC launched many short videos including the animated series Kaki Says which introduced the origins and lesser-known stories behind Chinese festivals in a light-hearted way. For the Keeping Traditions Alive and Try Leh, Singaporean video series, viewers were encouraged to try their hands at traditional dishes and crafts. These videos, each attracting about 35,000 views, received many positive comments.
“What a cute and fun way to share the meaning of the festival! 讚啦!” – Yeo Shu Yin on Kaki Says: Duanwu Festival
“Thanks for bringing this knowledge in a light hearted way!” – Woo Hong Ling on Kaki Says: Chinese New Year
View more videos here.
SCCC was awarded the SG Clean quality mark, having met the benchmark for arts and cultural premises. This reflects the Centre’s commitment to uphold high standards of sanitation and environmental public hygiene.
Moo Moo PARK at the Centre’s carpark
Amidst the constraints of COVID-19 safe management measures, the Centre transformed its carpark into Moo Moo PARK, Asia’s first drive-through exhibition. Visitors rode in electric vehicles to enjoy installations by eight young artists who were inspired by the Year of the Ox and sustainability issues. The artworks were enhanced by special AR effects, also designed by the artists. A special scent “Mandarin Moo-ments” using the fragrance of mandarin tea added to the multi-sensorial experience of Moo Moo PARK.
Following the drive-through exhibition, the installation also travelled to 10 external venues such as shopping malls till January 2022.
Afterwords Online Artspace
To widen their reach, SCCC’s temporary exhibitions travelled to external venues and were also made available on SCCC’s website. Poetic Strokes and Afterwords may be seen online, and Afterwords was on display in local libraries.
The Centre was inducted as a member of the National Heritage Board’s Museum Roundtable.
Cultural Extravaganza returned in 2021 after a one-year hiatus due to the COVID-19 pandemic. The festival offered events in hybrid format including ticketed physical events, online streams, and pay-as-you-wish activities. Visit the microsite for more details!
The Centre’s exhibition SINGAPO人: Discovering Chinese Singaporean Culture received Design Business Chamber Singapore’s Singapore Good Design Awards under the “Experience Design” category.
One of the many works commissioned by SCCC, T.H.E Dance Company’s Pán was invited to be part of the Edinburgh Festival Fringe, the largest arts festival in the world.
Two new online series based on the Centre’s SINGAPO人 exhibition were introduced. The video series One of Us, on local dialect cultures, was highly popular. The Centre also launched Intermission, its first podcast series on different aspects of Chinese Singaporean culture such as food, language, values and festivals. Listen to the podcast series here.
One of Us was also developed into a travelling exhibition One of Us, All of Us that was brought to nine locations in 2022.
SCCC conducted virtual tours of the SINGAPO人 exhibition for nursing homes and other charitable organisations such as MINDS (Movement for the Intellectually Disabled of Singapore) to explore aspects of Chinese Singaporean culture such as food and festivals.
The Centre launched its first youth cultural festival RE•MIX. A festival for youths by youths, RE•MIX brought together youths to experience Chinese culture through pop music, street dance, technology and more.
Opening of “SINGAPO人: Discovering Chinese Singaporean Culture”
The opening of the Centre’s exhibition SINGAPO人: Discovering Chinese Singaporean Culture was officiated by Prime Minister Lee Hsien Loong. The exhibition was supported generously by Kwan Im Thong Hood Cho (Temple).
“There are plenty of ingenuity in the exhibition. There is a surprise in every opened drawer, and the interpretation of ‘Chinese Singaporean’ is also unconventional. The answer to ‘What is Chinese Singaporean’ can be effortless, but the curator delved deep into the cultural reasons and angles such as culture, language, practices, dialect groups etc. to the formation of Chinese Singaporean, and did not simply explain it from the aspect of historical account. The exhibition is more than just exhibits, and uses interactive technology to capture attention.” – Excerpt from “张承尧:新加坡华人” on Zaobao.com.sg
Read more.
Kaki Says and Keeping Traditions Alive videos during Duanwu 2020
To engage online audiences, SCCC launched many short videos including the animated series Kaki Says which introduced the origins and lesser-known stories behind Chinese festivals in a light-hearted way. For the Keeping Traditions Alive and Try Leh, Singaporean video series, viewers were encouraged to try their hands at traditional dishes and crafts. These videos, each attracting about 35,000 views, received many positive comments.
“What a cute and fun way to share the meaning of the festival! 讚啦!” – Yeo Shu Yin on Kaki Says: Duanwu Festival
“Thanks for bringing this knowledge in a light hearted way!” – Woo Hong Ling on Kaki Says: Chinese New Year
View more videos here.
SCCC was awarded the SG Clean quality mark, having met the benchmark for arts and cultural premises. This reflects the Centre’s commitment to uphold high standards of sanitation and environmental public hygiene.
Moo Moo PARK at the Centre’s carpark
Amidst the constraints of COVID-19 safe management measures, the Centre transformed its carpark into Moo Moo PARK, Asia’s first drive-through exhibition. Visitors rode in electric vehicles to enjoy installations by eight young artists who were inspired by the Year of the Ox and sustainability issues. The artworks were enhanced by special AR effects, also designed by the artists. A special scent “Mandarin Moo-ments” using the fragrance of mandarin tea added to the multi-sensorial experience of Moo Moo PARK.
Following the drive-through exhibition, the installation also travelled to 10 external venues such as shopping malls till January 2022.
Afterwords Online Artspace
To widen their reach, SCCC’s temporary exhibitions travelled to external venues and were also made available on SCCC’s website. Poetic Strokes and Afterwords may be seen online, and Afterwords was on display in local libraries.
The Centre was inducted as a member of the National Heritage Board’s Museum Roundtable.
Cultural Extravaganza returned in 2021 after a one-year hiatus due to the COVID-19 pandemic. The festival offered events in hybrid format including ticketed physical events, online streams, and pay-as-you-wish activities. Visit the microsite for more details!
The Centre’s exhibition SINGAPO人: Discovering Chinese Singaporean Culture received Design Business Chamber Singapore’s Singapore Good Design Awards under the “Experience Design” category.
One of the many works commissioned by SCCC, T.H.E Dance Company’s Pán was invited to be part of the Edinburgh Festival Fringe, the largest arts festival in the world.
Two new online series based on the Centre’s SINGAPO人 exhibition were introduced. The video series One of Us, on local dialect cultures, was highly popular. The Centre also launched Intermission, its first podcast series on different aspects of Chinese Singaporean culture such as food, language, values and festivals. Listen to the podcast series here.
One of Us was also developed into a travelling exhibition One of Us, All of Us that was brought to nine locations in 2022.
SCCC conducted virtual tours of the SINGAPO人 exhibition for nursing homes and other charitable organisations such as MINDS (Movement for the Intellectually Disabled of Singapore) to explore aspects of Chinese Singaporean culture such as food and festivals.
SCCC celebrated its 5th anniversary. The year was filled with special editions of signature events and new initiatives, made possible with the improved pandemic situation. Read more.
SCCC’s Arts Housing Scheme reached its full capacity with two new tenants setting up administrative spaces within our premises. These are Jazz Association (Singapore) and Intangible Cultural Heritage Association.
SCCC launched the Festive Fever: CNY The SG Way microsite to provide a one-stop portal on all things related to Chinese New Year celebration in Singapore. The information includes practices, greetings, snacks and activities. Browse now!
SCCC’s first commissioned film produced by award-winning filmmaker Royston Tan, and Singapore’s first-ever dialect film anthology 667 was selected to screen at Singapore Pavilion at the World Expo in Dubai, UAE. Watch the film!
SCCC signed a Memorandums of Understanding (MOU) with Science Centre Singapore. The first project under this collaboration is a brand-new 3-part video series Food CSI, featuring a variety of local dishes and their history, along with science experiments in the food preparation process. Watch them here!
SCCC launched the video series Ways of Being in conjunction with SCCC’s 5th anniversary. Through deeply evocative stories and lived experiences, the video series delves into the 10 values cherished by many Chinese Singaporeans and how they have changed in today’s modern context. Watch the series.
An extension of the SINGAPO人 exhibition, the Secret Ingredients exhibition travelled to neighbourhoods in Singapore and allowed visitors to discover the distinctive Chinese Singaporean culture via local dishes in an interactive manner. Then-Minister of State, Ministry of Home Affairs & Ministry of Sustainability and the Environment Desmond Tan visited the exhibition’s first location at Waterway Point.
The SINGAPO人 Online microsite was launched to complement the public’s experience, before or after their visit to the physical SINGAPO人 exhibition at SCCC. It provides a unique learning experience to discover or rediscover our distinctive local Chinese culture, through games, videos, fun facts, and in-depth articles. Browse the microsite!
SCCC’s first commissioned film 667 was selected to be screened at Asian Film Archive’s Off the Catalogue April 2022 issue. Watch the film.
SCCC signed Memorandums of Understanding (MOU) with Paper Monkey Theatre and Ding Yi Music Company. The puppet show The Journey West: White Bone Fiend was the first performance co-presented by Paper Monkey and Singapore Chinese Cultural Centre, under the auspices of the MOU.
As part of our green initiatives, four EV charging lots were set up at our Level 5 carpark.
PM Lee Hsien Loong graced the SCCC 5th Anniversary Donors Appreciation Dinner, with Minister for Culture, Community and Youth and Second Minister for Law Mr Edwin Tong as the Special Guest. Donors received a specially commissioned sculpture, “Infinite Strength”, designed by local sculptor Yeo Chee Kiong.
Mr Ng Siew Quan took over from Founding Chairman Mr Chua Thian Poh as the Chairman of the Singapore Chinese Cultural Centre. Read more.
A research unit was set up to strengthen scholarship, deepen learning and enrich our understanding about the distinctiveness of Chinese Singaporean culture.
The SINGAPO人 exhibition was awarded the Gold Award by the Design for Asia (DFA) under the “Service and Experience Design” category. More info here.
SCCC celebrated its 5th anniversary. The year was filled with special editions of signature events and new initiatives, made possible with the improved pandemic situation. Read more.
SCCC’s Arts Housing Scheme reached its full capacity with two new tenants setting up administrative spaces within our premises. These are Jazz Association (Singapore) and Intangible Cultural Heritage Association.
SCCC launched the Festive Fever: CNY The SG Way microsite to provide a one-stop portal on all things related to Chinese New Year celebration in Singapore. The information includes practices, greetings, snacks and activities. Browse now!
SCCC’s first commissioned film produced by award-winning filmmaker Royston Tan, and Singapore’s first-ever dialect film anthology 667 was selected to screen at Singapore Pavilion at the World Expo in Dubai, UAE. Watch the film!
SCCC signed a Memorandums of Understanding (MOU) with Science Centre Singapore. The first project under this collaboration is a brand-new 3-part video series Food CSI, featuring a variety of local dishes and their history, along with science experiments in the food preparation process. Watch them here!
SCCC launched the video series Ways of Being in conjunction with SCCC’s 5th anniversary. Through deeply evocative stories and lived experiences, the video series delves into the 10 values cherished by many Chinese Singaporeans and how they have changed in today’s modern context. Watch the series.
An extension of the SINGAPO人 exhibition, the Secret Ingredients exhibition travelled to neighbourhoods in Singapore and allowed visitors to discover the distinctive Chinese Singaporean culture via local dishes in an interactive manner. Then-Minister of State, Ministry of Home Affairs & Ministry of Sustainability and the Environment Desmond Tan visited the exhibition’s first location at Waterway Point.
The SINGAPO人 Online microsite was launched to complement the public’s experience, before or after their visit to the physical SINGAPO人 exhibition at SCCC. It provides a unique learning experience to discover or rediscover our distinctive local Chinese culture, through games, videos, fun facts, and in-depth articles. Browse the microsite!
SCCC’s first commissioned film 667 was selected to be screened at Asian Film Archive’s Off the Catalogue April 2022 issue. Watch the film.
SCCC signed Memorandums of Understanding (MOU) with Paper Monkey Theatre and Ding Yi Music Company. The puppet show The Journey West: White Bone Fiend was the first performance co-presented by Paper Monkey and Singapore Chinese Cultural Centre, under the auspices of the MOU.
As part of our green initiatives, four EV charging lots were set up at our Level 5 carpark.
PM Lee Hsien Loong graced the SCCC 5th Anniversary Donors Appreciation Dinner, with Minister for Culture, Community and Youth and Second Minister for Law Mr Edwin Tong as the Special Guest. Donors received a specially commissioned sculpture, “Infinite Strength”, designed by local sculptor Yeo Chee Kiong.
Mr Ng Siew Quan took over from Founding Chairman Mr Chua Thian Poh as the Chairman of the Singapore Chinese Cultural Centre. Read more.
A research unit was set up to strengthen scholarship, deepen learning and enrich our understanding about the distinctiveness of Chinese Singaporean culture.
The SINGAPO人 exhibition was awarded the Gold Award by the Design for Asia (DFA) under the “Service and Experience Design” category. More info here.