Blooms of Vitality, Colours of Life | SCCC

‘Blooms of Vitality, Colours of Life’, Singapore Chinese Cultural Centre’s inaugural cultural exhibition

‘Blooms of Vitality, Colours of Life’, Singapore Chinese Cultural Centre’s inaugural cultural exhibition - Singapore Chinese Cultural Centre

‘Blooms of Vitality, Colours of Life’, Singapore Chinese Cultural Centre’s inaugural cultural exhibition

‘Blooms of Vitality, Colours of Life’, Singapore Chinese Cultural Centre’s inaugural cultural exhibition

Singapore, 9 January 2016 – ‘Blooms of Vitality, Colours of Life’ is the first cultural exhibition extravaganza presented by the Singapore Chinese Cultural Centre (SCCC).

The exhibition explores Singapore Chinese culture from the perspectives of humanities, and presents its vitality through poetic narratives. Its concept and approach exemplify SCCC’s endeavour in promoting local Chinese culture through innovative and interactive presentations.

Organised by SCCC with the support of the Singapore Press Holdings Chinese Media Group, the Singapore Chinese Orchestra Co Ltd and the People’s Association, ‘Blooms of Vitality, Colours of Life’ is Singapore’s first multimedia exhibition on local Chinese culture. It amasses information and materials provided by some 300 local agencies, clan associations, cultural organisations and individuals and employs two different formats, large display panels and immersive multimedia presentations. The evolution of Singapore’s unique Chinese cultural scene will be comprehensively presented using vivid expressions, interactive exhibits and special visual projections.

Four exhibition zones will showcase the unique three-tier lifeblood of Singapore Chinese culture: (i) the sprit and flavour of cultural exchange and integration in everyday life; (ii) the diverse and lively heritage and innovation of the arts and culture; and (iii) the various facilities within the Singapore Chinese Cultural Centre that are currently being built.

The vitality and vibrancy of Singapore’s artistic culture and cultural life will be presented through the specially-curated content and visual experience, to feature the unique, the contemporary, the dynamic and the innovative, all evolving with the times. The exhibits will excite members of the public, to enhance their awareness and understanding of local Chinese culture in a relaxed, fun and interactive manner.

During the exhibition, there will also be a series of specially-designed ‘Cultural Weekends’ activities, including a microfilm series by youths, topical lectures, new music creations, multicultural dances, exquisite operas fusing the classical and contemporary aesthetics, and more.

In conjunction, we have entered into a partnership with the People’s Association to introduce new immigrants to the diverse local Chinese culture. “Community Learning Journey: Reliving Our Past, Enlivening Our Future” will comprise visits to this cultural exhibition and “The Future Of Us” exhibition and culminate with a feast of typical local food. It aims to offer a glimpse into the unique Singapore Chinese culture, including its popular food culture, and foster a sense of belonging and pride among the participants. The event is expected to attract 2,000 new immigrants.

The Opening Ceremony of ‘Blooms of Vitality, Colours of Life’ will be held on 9 January 2016, 6:30pm, at the Singapore Conference Hall. Mr Baey Yam Keng, Parliamentary Secretary, Ministry of Culture, Community and Youth, will officiate the exhibition opening as the Guest of Honour. The exhibition will run till 31 January 2016.

Key Information

Opening: 9 January 2016 (Saturday), 6:30pm
Guest of Honour: Mr Baey Yam Keng
Parliamentary Secretary
Ministry of Culture, Community and Youth
Location: Singapore Conference Hall
Exhibition: 10-31 January 2016 ,9am – 9pm (Daily)
Admission is free.






[“Blooms of Vitality, Colours of Life” – A Touch of Singapore Chinese Culture” Exhibition Introduction]

1. The Concept

We invite you into the cultural domain of Singaporean Chinese, To embark on a cultural journey at your own pace.
Here, you will learn about the development of Singapore Chinese Culture, Feel its vibrant energy,
And experience its unique demeanor.

2. The Organiser

2.1. Organised by Singapore Chinese Cultural Centre

2.2. Supported by Singapore Press Holdings Chinese Media Group, Singapore Chinese Orchestra Co Ltd and People’s Association

2.3. With contributions from Singapore Federation of Chinese Clan Associations and over 300 local agencies, clan associations, organisations and individuals from local arts and cultural scene

3. What makes it special?

3.1. The very first exhibition in Singapore centring on the Singapore Chinese culture

3.2. A cultural exhibition with only ONE exhibit presented in an interactive, multimedia format.

4. Its significant meanings

4.1. “Over the decades, the Chinese community in Singapore has developed its unique set of social mores and milieu, and built a good rapport with the minority communities. The Chinese here are therefore different from the Chinese in Mainland China, Hong Kong and Taiwan.”
– PM Lee Hsien Loong, Dialogue with PM, MediaCorp Mandarin forum, 2012.09.23

4.2. Singapore Chinese culture possesses a unique cultural vitality. While there have been a large number of discrete research in specific topics, this exhibition is the first attempt to focus on cultural vitality from the aspects of history, life and art, and comprehensively present the outcome of the multi-perspective analyses in a manner that is both concise and stimulating.

5. The Theme

The vibrant energy of Singapore Chinese culture comes from its ability to inherit, integrate and innovate.

6. The objectives

6.1. Our target audience includes youths, new immigrants, students, general public, other ethnic groups and overseas visitors

6.2. A contemporary, dynamic cultural exhibition where culture comes alive Our objectives are

– To create an engaging visual experience through specially curated content from a fresh perspective and as a result, challenge visitors’ perception of Singapore Chinese culture; and
– To enhance the understanding and interest of the general public, including youths and new immigrants, in our unique local Chinese culture through novel and lively presentations.

7. The unique approach

7.1. Contemporary exhibition layout, educational and interactive elements and multimedia projections.

7.2. Establish Singapore Chinese culture as contemporary and constantly evolving, through dynamic visual presentations

7.3. Fringe events: Microfilms produced by local youths and other “Cultural Weekends” activities

8. Four sections

8.1. The composition of Singapore Chinese culture
Comprising Chinese Culture, Immigrant Culture and National Culture Highlights: the specially created “diagram of the universe (太极图)”, interactive “directory of family names” to locate your family roots, large-scale “family tree”, specially produced “wall of Chinese clan associations”, and special audio experience, etc.

8.2. The beauty in daily life – Living culture of Singaporean Chinese
– Comprising Festivals, Architecture, Food, Wedding customs, Healthy living, and Lifestyle
– Highlights: Be immersed in the sentimental literary atmosphere and discover the constantly evolving beauty of humanity in our daily lives

8.3. Nanyang style -Artistic culture
– Comprising Literature, Cinematic art, Painting & Calligraphy, Sculpture, Theatre, Music and Dance
– Highlights: Experience the Nanyang style in the buoyant local creative world

8.4. Singapore Chinese Cultural Centre
– Display of SCCC Building model
– Showcasing the wide array of facilities SCCC has to offer and its functions


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