(Image courtesy of the Singapore Chinese Cultural Centre)
Singapore, 25 November 2020 – Singaporeans looking forward to usher in the Year of the Ox next year are in for a delightful surprise with Asia’s first drive-through exhibition, ‘Moo Moo PARK’! Visitors will learn about the ox’s cultural significance, through the innovative use of visual arts and augmented reality technology. Moo Moo PARK breaks new ground by using interactive and immersive technologies as well as electric vehicles to offer a novel way to enjoy art and culture with family and friends, in a safe and sustainable environment. From 22 January to 28 March 2021, the Singapore Chinese Cultural Centre, in partnership with The MeshMinds Foundation, will transform the Centre’s car park into an immersive art experience that spotlights an important celebration of our Chinese culture, as well as the importance of sustainability.
Mr Low Sze Wee, Chief Executive Officer of the Singapore Chinese Cultural Centre said, “The Centre is always interested in innovative ways to engage with our visitors. Taking inspiration from other types of drive-through exhibitions, we wanted to blend art and technology to offer an immersive experience of our Chinese culture. We invite everyone to usher in the Year of the Ox with us, and learn more about our values and traditions at the same time.”
Ms Kay Poh Gek Vasey, founder of The MeshMinds Foundation said, “We believe that the unique blend of art, technology and Chinese cultural heritage offers a great way to start a conversation about the sustainable development of people and our planet. From digital drawings that come to life to immerse people in their stories and important messages, to breathtaking installations, our creative technologists have taken the artists on a transformative journey to celebrate creativity, resilience and imagination in the new year.”
A multi-sensory cultural experience awaits
Upon stepping into Moo Moo PARK, visitors will learn how eight local artists – Almostasthma, André Wee, ANTZ, Danielle Tay, Howie Kim, Mithra, Puffingmuffin and Toby Tan – have worked with local creative technology studio, MeshMinds, to interpret elements of our Chinese culture into selfies and augmented reality murals, using Instagram powered by Spark AR from Facebook. Through a digital showcase on the Centre’s website, people will be able to enjoy the augmented reality artworks from the comfort of their own home with a smartphone.
A spotlight on sustainability
As an exhibition that can be enjoyed on foot or electric car, Moo Moo PARK also casts a spotlight on sustainability. A fleet of electric cars will be waiting in the Centre’ car park to offer an audio-guided journey around the visually captivating art and installations made by the eight artists in collaboration with local design studio, Space Objekt.
Through their creative works, each artist will also address one or more of the United Nations’ Sustainable Development Goals, with a special focus on topics such as air pollution, the future of sustainable mobility, as well as the endangered habitat of the gaur, a type of wild ox native to Southeast Asia. Visitors will enjoy a meaningful, inspirational and educational bonding experience with their families and friends with plenty of unique memories and instagrammable moments to capture and share.
Moo Moo PARK opens from 22 January 2021 in conjunction with Singapore Art Week. From 30 November 2020, the public can book tickets on SISTIC for Moo Moo PARK – tickets are available at $10 for a drive-through experience, and $5 for a walk-through experience. Early bird discounts are available till 31 December 2020. Please refer to Annex A for ticketing details. For more information, please visit https://www.singaporeccc.org.sg/.
singaporeccc.org.sg | @singaporechineseculturalcentre | #CultureAlive
Moo Moo PARK
Date: 22 January – 28 March 2021
*Closed on 11, 12, and 13 February 2021.
Time: 12PM – 10PM
Venue: Singapore Chinese Cultural Centre Level 6 Car Park
1 Straits Boulevard, Singapore 018906
Singapore Chinese Cultural Centre presents ‘Moo Moo PARK’, Asia’s first drive-through exhibition, in partnership with The MeshMinds Foundation. Blending art and technology, we celebrate the Year of the Ox with a special focus on the United Nations’ Sustainable Development Goals.
Moo Moo PARK breaks new ground by using interactive and immersive technologies as well as electric vehicles to offer a novel way to enjoy art and culture with your family and friends, in a safe and sustainable environment.
Original artwork by 8 local artists, including André Wee, ANTZ, Howie Kim and Puffingmuffin, have been transformed from digital drawings to 3D installation art, selfie filters and augmented reality murals powered by Spark AR from Facebook.
Blending creativity, resilience, and imagination, this immersive exhibition in a carpark is the perfect way to welcome the Lunar New Year of the Ox with your loved ones!
*Early birds who purchased their tickets before 31 December 2020 and PAssion Card Members can enjoy 20% off regular-priced tickets.
**Senior Citizens above 55 years old, students and NSFs can enjoy 15% off regular-priced tickets.
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