Media Release
Lianhe Zaobao, SCCC launch Singapore Creator Festival
Singapore, 12 July 2021- Singapore Press Holdings’ flagship Chinese newspaper Lianhe Zaobao and the Singapore Chinese Cultural Centre (SCCC) are co-organising the inaugural Singapore Creator Festival to celebrate creativity and innovation. It will be launched on 30 July in conjunction with the prize presentation ceremony of Singapore Creator Awards 2021.
The festival will serve as a platform to encourage the exchange of ideas and experiences in promoting creative culture. Entitled “Recalibrate”, the festival will feature local and overseas creative industry leaders who will be sharing views and experiences on pandemic-induced transformations.
KEY HIGHLIGHTS
The festival will kick off with the prize presentation ceremony of Singapore Creator Awards 2021 at 7pm on 30 July at the Singapore Chinese Cultural Centre, recognising the best in design solutions for our new normal. Ms Low Yen Ling, Minister of State for Ministry of Culture, Community and Youth & Ministry of Trade and Industry will present the awards and officiate the opening of the Singapore Creator Festival 2021.
This year’s competition, with the theme “New Normal, New Design”, attracted 240 entries. 22 finalists — 9 from the established category and 13 from the aspiring category — have been shortlisted. They will be vying for the gold, silver and bronze and merits awards. Refreshing and innovative design solutions including graphic, spatial, user experience, product and mobile apps designs that address the new normal have been shortlisted.
The festival opens with a panel discussion on “Recalibrating the promotion of creative culture under the new normal” with Singapore-based advertising veteran Lim Sau Hoong (林少芬), Taipei Huashan Creative Park’s Chief Operating Officer Janus Chen（华山1914文创园区总营运长陈建方）and a representative from Zhongshuge, dubbed online as China’s most beautiful bookstore chain.
This will be live-streamed from 10am – 11.30am on 31 July on the event’s website www.singaporecreatorfestival.sg, Lianhe Zaobao and SCCC’s Facebook pages, and on Zaobao.com to be accessible to the China audience.
Makers and creative platform founders from Singapore, mainland China, Taiwan and Hong Kong will also gather over the two-day event to share their brand stories and their evolving business strategies during the pandemic.
The speakers include:
Apart from talks and sharing sessions, close to 20 sessions of virtual maker workshops are available online. They include concrete designs, leather crafts, soap-making, floral arrangements, watercolor painting, perfume and candle making. Materials will be pre-delivered to participants, who can register on the event website: www.singaporecreatorfestival.sg.
Ms Loh Woon Yen, Managing Editor of Singapore Press Holdings Chinese Media Group, said: “Lianhe Zaobao has been collaborating with SCCC for more than three years on Zaobao Cultural and Creative Space, a monthly session to introduce various makers and artisans of different art forms to our readers. The positive response to these virtual workshops spurred us to continue to engage our readers amidst the Covid-19 restrictions. We believe that the inaugural festival will uplift the spirits and enrich the lives of our readers in challenging times. This event will also allow us to share our experiences and learn from creative industry leaders from different regions.”
Mr Low Sze Wee, Chief Executive Officer of Singapore, Chinese Cultural Centre commented on the collaboration: “The Singapore Chinese Cultural Centre is delighted to deepen our collaboration with Singapore Press Holdings’ Chinese Media Group (CMG). The popularity of the Zaobao Cultural and Creative Space sessions reflects strong local interest in creative design. We hope to groom the next generation of homegrown creative designers, following the footsteps of Hans Tan, Jahan Loh and Scene Shang who are featured in our SINGAPO(ren) Exhibition. Our multi-cultural society provides rich ingredients for boundless imagination. We see great potential to grow a local creative design industry that is uniquely Chinese Singaporean. The Singapore Creator Festival is an ideal platform to guide and support our budding talents to hone their skills and craft.”
Please see attached Annex 1 below
