Looking back, 2020 turned out to be a very different journey from how we had first planned it. We grew but in vastly unexpected ways.
The COVID-19 pandemic threw up new challenges for everyone. I am proud that our team at SCCC responded nimbly and swiftly to the volatile and constantly evolving situation.
CEO’s Message | Singaporeccc.org.sg
As we eased into a new normal, we developed greater digital capabilities and adopted a hybrid approach to our programming, by combining online and onsite experiences. These allowed us to widen our reach and engage different audience age groups in innovative ways. Apart from providing content which could be enjoyed by many at home, such commissions also supported local artistes and groups during this difficult period.
- Since April/May last year, 88 local singers have performed on our TGIF Music Station sessions which were livestreamed via platforms like Facebook, Instagram and Tik Tok.
- Music At Monuments was an online video series featuring local music groups co-commissioned with the National Heritage Board.
- First Fleet, the award-winning play co-produced with Nine Year Theatre, saw its first re-run due to popular demand.
- Approximately 18,000 people joined our first virtual National Day Sing-along, which was co-organised with Singapore Federation of Chinese Clan Associations.
We continued to support and commission works that encourage cross-cultural and disciplinary collaborations between different groups and individuals.
- Afterwords, a calligraphy and haiku exhibition, featuring calligrapher Malik Mazlan and poet Dave Tai, was one such collaboration.
- Wednesday Waltz: Three-Way Music Conversations, co-organised with Singapore Chinese Orchestra, brings together musicians and groups from different cultures to explore the diversity of Singapore’s musical scene.
Beyond bringing programmes online, we explored how to synergise physical and virtual platforms and leverage on digital tools such as Augmented Reality (AR) to bring more innovative, interactive and immersive experiences to our audiences.
- For Chinese New Year, we commissioned eight young artists to create artworks for Moo Moo PARK, and provided the opportunity for them to use Spark AR technology to animate their illustrations.
- We also used AR technology to enable our Talking Red Packet to ‘recite’ Chinese New Year greetings in Mandarin and five different dialects.
- Held in a hybrid format for the first time, RE•MIX 2K21 attracted more than 596,000 in video views and active participation. Many had fun joining the silent disco party or playing escape room games with their friends.
During this period, we expanded our digital reach greatly. Besides Facebook, Instagram and Youtube, our content is now also available on Wechat and TikTok. For instance, SG:SW I Write the Songs held its first digital edition which attracted more than 24,000 online views for its finale concert.
We also made efforts to ensure that our premises provided a safe and welcoming environment for our patrons, performers, staff and crew.
Last year, we received our SG Clean certification, which is testimony to our high standards of sanitation and public hygiene. The building continued to maintain its BCA Green Mark Platinum certification, as part of our endeavour towards environmental sustainability, by using efficient energy and water systems.
In the coming years, we look forward to building stronger foundations for SCCC by improving our capabilities to meet our audience’s evolving needs. As we prepare to celebrate our upcoming 5th anniversary, we aim to continue sparking more curiosity, interest and conversations about our distinctive local Chinese culture amongst Singaporeans.
Lastly, I would like to thank my colleagues, board directors and committee members, partners, crew, docents and volunteers for giving such warm support to SCCC in the past year. We could not have done it without you!