Singapore, 11 January 2021 – “Happy Chinese New Year, Gong Xi Fa Cai!” – kickstart the Year of the Ox with an auspicious greeting in not one, but six languages! The Singapore Chinese Cultural Centre’s highly anticipated red packets return this year in the form of a “talking” red packet powered by Augmented Reality (AR) technology. Members of the public can also bask in the Centre’s festivities with Asia’s First Drive-Through Exhibition Moo Moo PARK, and a series of online programmes to spotlight the customs and traditions of Chinese New Year.
Mr Low Sze Wee, Chief Executive Officer, Singapore Chinese Cultural Centre said, “Chinese New Year will be celebrated differently this year due to safe distancing measures. Nonetheless, we hope to take the opportunity to bring Singaporeans closer to our Chinese Singaporean culture and invite them to immerse in our offerings as we usher in the Year of the Ox. As part of the celebrations, we are pleased to unveil our “talking” red packet designed in collaboration with local artist – Puffingmuffin, who has put a contemporary touch to popular Chinese New Year motifs. We hope that the red packet will provide an interesting entry point for the public to bond with their loved ones – whether it is through greeting their relatives in different dialects or experiencing the interactive AR features of the red packet with their family.”
Kay Poh Gek Vasey, Chief Connecting Officer, MeshMinds said, “Strength, resilience and diligence are some of the key qualities of the ox which we will need as we build back better in these challenging times. We are proud and honoured to work with Singapore Chinese Cultural Centre to celebrate the Year of the Metal Ox. Using original artwork and interactive augmented reality technology from Facebook, we are featuring Chinese New Year greetings in various languages. This is a way to promote inter-generational bonding and preserve our cultural roots, which in turn can be a driver for sustainable development.”
Experience AR with “talking” red packet and Asia’s First Drive-Through Exhibition
4 Working with creative technology studio MeshMinds, members of the public can learn more about Chinese New Year greetings by leveraging AR technology. Through scanning the QR code on the red packet, we will see artist Puffingmuffin’s whimsical artwork come to life in the form of an ox covered with popular Chinese motifs and hear Chinese New Year greetings in Mandarin and the five major dialects in Singapore (Hokkien, Teochew, Cantonese, Hakka, and Hainanese) – voiced by children aged between 7 and 11 years old. For more information, visit https://singaporeccc.org.sg/events/sccc-talking-red-packet-2021/ .
5 The public can also get into the festive moo-d with Asia’s First Drive-Through Exhibition, Moo Moo PARK! From 22 January to 28 March 2021, the Singapore Chinese Cultural Centre, in partnership with The MeshMinds Foundation, will transform the Centre’s carpark into an immersive art experience that celebrates Chinese culture, as well as highlights the importance of sustainability. Featuring the works of eight local artists including Puffingmuffin, visitors will learn about the ox’s cultural significance, through an innovative blend of visual arts and AR technology.
Moo Moo PARK is also delighted to be supported by enthusiastic partners including Komoco Motors Pte Ltd for the provision of the Hyundai IONIQ Electric Vehicles, the United Nations Environment Programme, and the Asia-Pacific Clean Air Partnership for guiding the environmental messaging. Equal Strategy has generously customised a unique scent “Mandarin Moo-ments” specially for the event whilst PARKROYAL COLLECTION Pickering has kindly sponsored a staycation as a prize for our survey respondents.
Please refer to Annex A for a guide on “Eight ways to get into the festive moo-d at Moo Moo PARK!”, and Annex B for more information on the installations.
Visitors will be able to get their hands on the limited-edition “talking” red packets by visiting the ongoing Moo Moo PARK drive-through exhibition: or by taking part in a giveaway contest on the Singapore Chinese Cultural Centre’s Facebook.
Diverse on-site and online cultural offerings
From how garlic (suan) in Mandarin sounds like “counting” (suan) as in “counting money, to how onion in Mandarin (cong) sounds like “clever” (congming); and the significance of each day during the 15 day-long Chinese New Year i.e. the 7th Day is Ren Ri (Everyone’s Birthday) and the 15th Day is Yuan Xiao (Spring Lantern Festival) – the Singapore Chinese Cultural Centre has launched a series of on-site and online programmes to highlight the customs and traditions of Chinese New Year.
Challenge your knowledge of popular Chinese New Year greetings with the humorous “新年快乐: HUAT do I say?” an interactive video where you have to embark on a speed run to greet your relatives. The friendly and knowledgeable Kaki will also return to share interesting stories behind the festival, shedding light on some of our common beliefs and practices today. In another video of the Keeping Traditions Alive series, Eunice, from local artisan baker Baker’s Brew, makes Ondeh Ondeh cookies with her mother to illustrate how Chinese New Year goodies are a product of cultural influences.
The public can learn more about Chinese New Year through the following programmes:
● Moo Moo PARK
Date: 22 January – 28 March 2021 Time: 12PM – 10PM
Venue: Singapore Chinese Cultural Centre Level 6 Carpark. 1 Straits Boulevard, Singapore 018906
Tickets are available at $10 for a drive-through experience and $5 for a walk-through experience.
Singapore Chinese Cultural Centre presents Moo Moo PARK, Asia’s First Drive-Through Exhibition, in partnership with The MeshMinds Foundation. Blending art and technology, we celebrate the Year of the Ox with a special focus on the United Nations’ Sustainable Development Goals.
Moo Moo PARK breaks new ground by using interactive and immersive technologies as well as electric vehicles to offer a novel way to enjoy art and culture with your family and friends, in a safe and sustainable environment.
Original artworks by eight local artists, including André Wee, ANTZ, Howie Kim and Puffingmuffin, have been transformed from digital drawings to 3D installation art, selfie filters and augmented reality murals powered by Spark AR from Facebook. Blending creativity, resilience, and imagination, this immersive exhibition in a carpark is the perfect way to welcome the Chinese New Year of the Ox with your loved ones!
● 新年快乐: HUAT do I say?
Available from 30 January 2021
“Wishing you good health”, or “May you excel in your studies” – which greeting do we say to our elders? Challenge your knowledge of popular Chinese New Year greetings with a speed run to greet your relatives. Look out for a bonus scene featuring our favourite Chinese New Year goodies.
● Kaki Says: Chinese New Year
Available from 29 January 2021
Why do the Chinese buy new outfits in red and go on a ‘spring cleaning’ spree every Chinese New Year? What is the significance behind common practices such as exchanging Mandarin oranges and red packets? Follow Kaki to uncover more about our Chinese New Year festivities in this fun animation!
● Keeping Traditions Alive: Sweet Reunions
This year, Eunice, from local artisan baker Baker’s Brew, makes Ondeh Ondeh cookies with her mother to illustrate how Chinese New Year goodies are a product of cultural influences.
● SINGAPO 人: Discovering Chinese Singaporean Culture
Open from 2pm – 8pm on Monday, and from 10am – 8pm, Tuesday to Sunday Extended opening hours until 9pm from 22 January to 28 March 2021
Singapore Chinese Cultural Centre, Level 2. 1 Straits Boulevard, Singapore 018906
From staying up on the eve, celebrating Everyone’s Birthday on the 7th day, to praying to the Heavenly God on the 9th day – Chinese New Year is a 15-day celebration, with a special significance for each day! Learn about the customs and traditions behind Chinese New Year, at the Centre’s SINGAPO 人 exhibition which highlights Chinese Singaporean culture from food to music, as well as languages and festivals. Learn how Chinese culture in Singapore has evolved in a way quite unlike other communities around the world and come discover (and rediscover) what it means to be a ‘Chinese Singapo 人’ today.
Learn about our annual awards
Collaborate with us today
Find out how to support Chinese culture in Singapore