Achievements | Singaporeccc.org.sg
Acknowledging our donors
One SCCC donor received the Patron of the Arts Award 2024 while six of our donors received the Friend of the Arts Award 2024 from National Arts Council in recognition of their contributions to SCCC.
Digital knowledge hub
Culturepaedia, an online bilingual repository on Singapore Chinese culture, garnered 115,000 page views within two months of launch.
Meaningful collaborations
Documentary series Legends of Singapore Comedy jointly produced by SCCC Research Unit and Mediacorp was broadcasted in July 2024 and won Best Infotainment Programme at the Star Awards 2025.
Recognition for creative marketing
Publicity videos for Chinese Opera Festival 2025 won Gold for “Most Creative – Specific Audience Award” at the Marketing-Interactive MARKies Awards.
Signature Events
Cultural Extravaganza 2024 – (Re)presenting Our SINGAPO人 Treasures
We held our annual signature festival Cultural Extravaganza from 8 May to 30 June 2024 and attracted nearly 15,000 patrons who attended 10 programmes showcasing our vibrant and distinctive SINGAPO人 culture. 71% of patrons were first-timers to SCCC and the overall festival satisfaction score was at 89%.
Mid-Autumn Family FUN
We launched our first Mid-Autumn Festival roof garden installation as part of Mid-Autumn Family FUN 2024 featuring mooncakes from different dialect groups. The festival was co-organised with Singapore Chinese Orchestra (SCO) from 6 to 8 September 2024 and attracted a record attendance of 38,388 participants, an increase of 153% from 2023.
“Mid-Autumn Festival was a blast! Really really like the circus act and the games were fun for the kids!” – Mid-Autumn Family FUN visitor
CNY Family FUN
This year, we continued to co-organise our CNY Family FUN event with SCO and our new partner Sun Yat Sen Nanyang Memorial Hall from 17 to 19 January 2025. The event attracted a total of 13,267 participants who joined SCCC and our festival partners to usher in the Year of the Snake.
Building up our online presence
Produced original videos for event publicity
We produced two original videos for SCCC CEO to share the key offerings at Mid-Autumn Family FUN and CNY Family FUN with families and children. These light-hearted clips garnered more than 69,000 views on our social media platforms within three months.
Developed edutainment video series
We also partnered Our Grandfather Story to produce three video series – The Singapore Experience, The Adventures of Kitchen God and Trailblazers to showcase the arts, culture and heritage of our local Chinese community. Featuring a total of 39 episodes, these videos garnered more than 1.06 million views on our social media platforms within three months.
Expanding our network of partners
Established cross-institutional marketing partnerships
We roped in Esplanade and SCO as our cultural partners to offer discounts to their members for our ticketed events and to leverage on their networks to reach out to new audiences and build a more vibrant arts and culture ecosystem.
Worked with new partners
We collaborated with Arts House Limited for the first time to co-present five Chinese literary programmes as part of Singapore Writers Festival’s “In Conjunction With…” in order to reach out to new audiences interested in literary arts.
Strengthened ties with public sector agencies
We worked with Singapore Police Force’s Anti-Scam Command and Health Promotion Board for the second season of our popular monthly dialect concert Happy Sing-Along to incorporate anti-scam and health-related messages into the sing-along’s skit segments which were targeted at seniors.
Subsequently, as part of pre-publicity for the inaugural Chinese Opera Festival 2025, we partnered five local opera troupes and five public sector agencies to spread public service messages through Chinese opera in a light-hearted way. The agencies were Health Promotion Board, Land Transport Authority, Legacy Planning Campaign by Agency for Integrated Care, Central Provident Fund Board, Ministry of Health, Ministry of Social and Family Development and Public Service Division, National Parks Board and Singapore Police Force.
“哈哈😄太棒了～～用这么特别的潮州剧来表达❤一级棒👍👍” – Facebook viewer of SCCC X SPF – Anti-Scam PSA video